![\"Download](\"https:\/\/no-cache.hubspot.com\/cta\/default\/53\/986535a5-62f3-4f0c-9834-b00f6f1c3d00.png\")
<\/a><\/p>\nTable of Contents<\/strong><\/p>\n <\/a> <\/p>\n <\/strong><\/p>\n Effective testimonials go beyond a simple quote that proclaims your greatness. They need to resonate with your target audience and the people who could also potentially benefit from the work you do in the future.<\/p>\n The best testimonials tell a story with friction and resolution. At the end of the day, your customer is the hero, but your brand helps them reach their goals.<\/p>\n <\/a> <\/p>\n Testimonials are a powerful tool used across multiple customer touchpoints, from marketing materials to sales conversations. Here\u2019s why they are so effective:<\/p>\n When people are uncertain, they often seek validation from those who have already taken the leap. Testimonials as social proof<\/a> allow potential customers to rely on others\u2019 experiences to guide their decisions.<\/p>\n As Marissa Taffer<\/a>, founder and president of M. Taffer Consulting<\/a>, explained, \u201cTestimonials are critical to my business. As a consultant, the field can be crowded, and having past (or current) clients paint a picture of what it\u2018s like to work with me can help me win a new piece of business better than if I try to explain what it\u2019s like myself.\u201d<\/p>\n Testimonials add a storytelling element to your marketing. They transform customer experiences into relatable narratives that potential clients can connect with.<\/p>\n When I spoke to Nadine Heir<\/a>, an organic marketer at Tukki<\/a>, she shared that in her work with B2B companies and tech SaaS companies, they \u201crely heavily on testimonials to add a story element to their marketing.\u201d<\/p>\n By connecting with prospects through relatable stories, businesses humanize their brand and establish a deeper connection.<\/p>\n Testimonials do more than tell a story; they demonstrate real impact.<\/p>\n Heir highlighted this when she told me, \u201cWithout testimonials, it’s hard to demonstrate how technology or services move the needle for customers.\u201d<\/p>\n Rather than simply telling potential customers about your offerings, testimonials highlight the tangible results your service or product has delivered.<\/p>\n Testimonials are essential for trust-building as they show potential clients that others have had positive experiences using your product or services. For service providers, in particular, this is often invaluable.<\/p>\n Nathan Ojaokomo<\/a>, a freelance content writer, emphasizes this point: “Using testimonials makes it easier for potential clients to trust me.\u201d<\/p>\n <\/a> <\/p>\n I\u2019ve learned that there\u2019s no one-size-fits-all system for collecting testimonials. Businesses approach this differently depending on their type of business, product, customer\/client base, and available resources. The key is tailoring your approach to your specific needs and goals.<\/p>\n Here are some of the most common strategies businesses use to gather valuable testimonials.<\/p>\n Sometimes, the simplest and most effective way to collect testimonials is by directly asking your customers for them.<\/p>\n This is especially true for service providers or businesses that can\u2019t allocate resources for more complex systems or lengthy interview processes.<\/p>\n But how do you ask for these testimonials?<\/p>\n Asking for a testimonial might seem awkward, but with practice and systemization, it becomes easier.<\/p>\n A great place to start is by sending a personalized email. As Ojaokomo explains, \u201cI just ask them in an email. Something like, \u2018We\u2019ve been working together for a while now. Do you mind saying a few things about our work together? You can mention any from my communication, the quality of my work, and the results I\u2019ve generated for your business<\/em>.\u2019\u201d<\/p>\n The key is to make the request feel natural while clearly outlining what you need from them.<\/p>\n Interviews often reveal in-depth stories about how your product or service has addressed specific challenges and delivered value.<\/p>\n Eric Doty<\/a>, content lead at Dock<\/a>, shared with me that, “Most of our testimonials come from full customer case studies based on 30-minute customer interviews.\u201d<\/p>\n Similarly, Stella Inabo<\/a>, a content marketer at Float<\/a>, also shared with me how their customer interview process led to in-depth customer testimonials: \u201cIn our case, we conducted 30-minute interviews with everyone we spoke to. I started with the usual questions: \u2018What\u2019s your job? What are the hard parts of your job? How does our tool solve your pain points? What do you like or dislike about it?\u2019 If someone mentioned something interesting, I let them elaborate or asked a follow-up question. As a result, I ended up with very comprehensive insights.\u201d<\/p>\n Some of the best testimonials happen organically during customer interactions. However, many businesses miss the opportunity to collect these valuable testimonials because these interactions aren\u2019t properly documented.<\/p>\n \u201cMany companies miss out on excellent, organically shared feedback because their product, sales, or CX teams don\u2019t know what to look for, or they aren\u2019t documenting every customer call,\u2019 Heir explained to me.<\/p>\n At Tukki, she takes this a step further: \u201cWe record everything, which allows us to follow up with customers later via email, saying, \u2018In our call, you mentioned XYZ. Do you mind if we share that with our audience in marketing materials?\u2019\u201d<\/p>\n While the methods mentioned above are effective, setting up an automated system to collect feedback regularly can make the process even more efficient. This can take various forms like:<\/p>\n Customer Satisfaction Survey: Proven Tips for HONEST Answers<\/a><\/p>\n How you collect testimonials can make or break the process, determining whether you can gather feedback at all and the quality of the testimonials you receive.<\/p>\n Here are some real-world tips and best practices to help ensure you get meaningful, high-quality feedback.<\/p>\n Before collecting any testimonials, clearly defining your target audience is essential. This information will be crucial in determining which segment of your customer base to include in your customer outreach.<\/p>\n As Ojaokomo shared, it\u2019s crucial to \u201censure the profile of the people leaving testimonials matches the profile of clients or customers you want to attract.\u201d<\/p>\n If the people providing testimonials don\u2018t match the profile of the audience you\u2019re trying to reach, even the most glowing testimonials are unlikely to resonate.<\/p>\n Once you’ve identified your target audience, the next step is to pinpoint the specific concerns or objections your testimonials should address.<\/p>\n Doty explained, \u201cWe have relevant testimonials based on the use case the customer is looking at. For example, we have testimonials that focus on onboarding to use with clients who are specifically looking at using Dock<\/a> for onboarding.\u201d<\/p>\n The timing of your request can significantly impact the willingness of a customer to leave a testimonial.<\/p>\n When a customer shares positive feedback, seize the opportunity to ask for a testimonial while their enthusiasm is fresh. As Doty pointed out, \u201cWhenever we get glowingly positive feedback in an email or an Intercom support chat, we\u2018ll ask if that customer is willing to leave a review for us. They almost always say yes if we ask them right after they\u2019ve given that positive feedback.\u201d<\/p>\n Giving your customers some direction can improve the quality of their testimonials by helping them provide more focused responses.<\/p>\n Doty explained to me how this approach works at Dock. \u201cTo get better answers out of them, I send them a customer story guide,\u201d he explained. \u201cI also send them sample questions, but not the exact questions I\u2019m going to ask to make sure their answers are off-the-cuff, authentic, and unscripted.\u201d<\/p>\n Using software tools can streamline your process and make it easier to capture valuable insights.<\/p>\n Doty mentions Riverside<\/a> and Descript<\/a> as his go-to tools, while Inabo is a big fan of Maven<\/a>. She shares, \u201cMaven is great because it helps take specific notes, transcribes accurately, and uses AI to surface highly targeted insights.\u201d<\/p>\n While it may seem like permission is implied once a testimonial is given, securing explicit consent before making it public on your business assets is essential.<\/p>\n Heir emphasized this, saying, \u201cWe send a contract to get explicit permission to share their words or videos. We also ensure they approve the specific wording before posting anything publicly.\u201d<\/p>\n Inabo also noted, \u201cWe typically don\u2019t have things like this happen at Float, but there was an instance where one software company said their legal team had to look through what we had written.\u201d<\/p>\n Taking this proactive step helps prevent any potential issues down the road. It ensures the customer can review the testimonial, get approval from relevant stakeholders, and request any necessary amendments before it\u2019s shared publicly.<\/p>\n <\/a> <\/p>\n <\/strong><\/p>\n Now that I\u2019ve covered how to collect testimonials and customer feedback effectively, let’s discuss how to get the most out of this feedback.<\/p>\n In this section, I\u2019ll share expert tips on how to turn that feedback into compelling testimonials.<\/p>\n The most compelling testimonials are built around a story \u2014 and every story begins with a problem. \u201cWhen presenting testimonials, businesses should highlight customer pain points and how their service provided a solution,\u201d explains Safia Marmon<\/a>, project lead at Sunbowl<\/a>.<\/p>\n Highlighting the pain point in a testimonial is crucial because it allows your target audience to put themselves in the customer’s shoes and envision themselves overcoming the same challenge with the help of your product or service.<\/p>\n One powerful lesson I learned while speaking to Inabo was Float\u2019s<\/a> approach to crafting compelling testimonials.<\/p>\n \u201cWe\u2018ve found that people want to feel like they\u2019re good at their job, can spot a great tool, and implement a solution,\u201d she explained. \u201cIt’s important that the customer\u2019s success comes first, with our tool serving as the aid.\u201d<\/p>\n A strong testimonial doesn\u2019t just praise your product \u2014 it highlights the customer’s achievements. By spotlighting their success, you make the testimonial more relatable and inspiring.<\/p>\n A compelling testimonial blends emotion and statistics to create a story that resonates and proves tangible value. \u201cEmotions and statistics are the bread and butter of a standout testimonial,\u201d Heir shared.<\/p>\n Doty also emphasized the importance of emotional appeal, noting that this can make testimonials feel more genuine and credible. \u201cHaving a bit of raw emotion, unfiltered honesty, or a specific anecdote in the testimonial versus having a perfectly polished quote makes them resonate more,” he explained.<\/p>\n But how do you strike the right balance between emotional appeal and data?<\/p>\n This balance emerged out of necessity for Inabo, but became a powerful strategy. She shared, \u201cWhen I started conducting customer interviews at Float<\/a>, I sent out questions beforehand, specifically asking them to come prepared with metrics.<\/p>\n However, many of them came with \u2018feelings\u2019 instead. Rather than sharing concrete data, I would hear things like, \u2018It feels less chaotic. It feels like we\u2019re more efficient. It feels like projects are faster.\u2018 So, what we ended up doing was blending those emotions with public data, which led to headlines like \u2019This company became more efficient in handling 200 staff.’\u201d<\/p>\n Vague statements like \u201cIt was great!\u201d don\u2019t add much value to a testimonial. Instead, aim for specific feedback that highlights the benefits customers experience. Instead of using blanket or ambiguous statements like \u201cmade more money,\u201d provide specific data and quantitative results, such as \u201cgrew our sales by X%,\u201d to add credibility and detail to the testimonial.<\/p>\n Ojaokomo echoed this point, sharing, \u201cThe testimonial should be specific, so potential customers can see that the client didn\u2019t just use a template or make a blanket statement. If possible, include real numbers.\u201d<\/p>\n People have short attention spans, which is evident from a recent Wistia study<\/a>. The study found that the longer a video testimonial is, the lower its engagement: 45% of viewers stayed engaged with a video testimonial under one minute, but that number dropped to just 23% when the video exceeded five minutes.<\/p>\n If your testimonial is unnecessarily long, your readers will disengage and move on to reading something else. I recommend keeping written testimonials to two or three paragraphs or a video\/audio testimonial under three minutes.<\/p>\n Get permission to attribute a quote with the customer or company name whenever possible. An attributed testimonial is much more powerful than an anonymous one. If you can\u2019t attribute a quote, use as much detail as you can, such as the person’s first name, location, and age or type of company.<\/p>\n To personalize a testimonial, add before and after images, a speaker photo or company logo, and other images that help readers connect emotionally.<\/p>\n <\/a> <\/p>\n Testimonials can be collected and shared in different formats and platforms\/mediums. In this section, I\u2019ll cover ten testimonials and briefly discuss how they can be leveraged in your sales and marketing strategies.<\/p>\n Quote testimonials display positive statements about your company in a customer or brand evangelist\u2019s own words. This review style can be significantly more effective than traditional advertising methods, as most consumers will trust a peer over a paid actor. Include an image of the person to make it even more effective.<\/p>\n If your company wants to attract customers of a different demographic, finding testimonials with the same profile as your new audience can help make the connection.<\/p>\n Video is one of the fastest-growing content mediums, with 46% of companies using video to create video testimonials, according to Wyzowl<\/a>\u2019s 2023 study.<\/p>\n This shift towards video is evident in the approach of companies like Sunbowl, where, as Marmon shared, \u201cWe’re now focusing on authentic video testimonials, shifting away from our previous approach of using written reviews.\u201d<\/p>\n Seeing another person share their story is more compelling than words on a page. 87% of marketers report that video has helped them to increase leads and sales, meaning they carry a powerful punch.<\/p>\n Consider this two-minute video testimonial that HubSpot created with a happy customer, ClassPass.<\/p>\n 52% Increase in Lead Conversion Rate | ClassPass x HubSpot’s Customer Success Story<\/a><\/p>\n Audio is similar to video in how it can influence and motivate your audience. For example, you can use an audio testimonial in a podcast, radio ad, or LinkedIn content.<\/p>\n One great benefit of audio is that it\u2018s cost-effective. You don\u2019t need an entire production crew and tons of expensive equipment. You only need a microphone, recording software, and a quiet room to record in. With those tools, you can tell an inspiring customer story by threading different customer quotes together in one track.<\/p>\n A case study is an in-depth analysis of a customer\u2019s experience with your company. These pieces \u2014 compelling for B2B companies \u2014 use a more scientific approach to prove how your business played a role in the customer\u2019s success.<\/p>\n For example, case studies often use facts and observations to demonstrate how certain products or services benefit actual customers of your business. You can also use data visualization and storytelling to illustrate your benefits.<\/p>\n When people have an emotional brand experience (good or bad), they want to tell someone about it. That\u2019s where social media testimonials come into play.<\/p>\n When you see customers talking about your brand on social media, engage with them. Like and comment on their post for added exposure. Be sure to ask permission before sharing those experiences on your website or other content.<\/p>\n Customer interviews are an excellent way for your business to ask customers about specific aspects of your business and how they played a role in their success.<\/p>\n This format lets you show off your different products and features and lets potential leads see their real-world application. You can repurpose a customer interview over multiple mediums: written, video, photos, and audio.<\/p>\n Also known as \u201cinfluencer testimonials,\u201d authority testimonials are pieces of content that include a celebrity or spokesperson supporting your company.<\/p>\n Often, this person is a significant influencer of your target audience and helps build your business’s credibility.<\/p>\n The most effective spokespersons are the ones who share the core values of the business and deeply connect with the target audience. Influencer testimonials can be expensive, and finding the right influencer can be challenging. Still, when they succeed, these campaigns can pay dividends for your company over time.<\/p>\n Peer review testimonials are feedback that customers post on review sites like Yelp<\/a>, Angi (formerly Angie’s List)<\/a>, or Trustpilot<\/a>. These reviews can influence customers as many consumers look at these review sites during decision-making, particularly when using a company for the first time.<\/p>\n Studies<\/a> show that 54% of consumers will only consider buying from a business if they have four or more stars on a review site.<\/p>\n These reviews can be quickly captured, reformatted, and shared on your company’s website, bringing social proof to your site.<\/p>\n A blog post can be an informative way of displaying customer testimonials. You can write about a customer\u2019s story in-depth and break down subtle details within the customer\u2019s journey.<\/p>\n Once completed, the post can be shared either on your blog or on another blog that’s popular in your industry.<\/p>\n For growing companies, getting your business featured in the news (for the right reasons) is a big accomplishment.<\/p>\n Just like the restaurant Five Guys<\/a> decorates its walls with press accolades, consider how to highlight positive media reviews. Capture quotes, buy reprint rights, and share your brand’s media coverage on social media.<\/p>\n Are you feeling inspired yet? Good, but before you start crafting your customer testimonials, it’s important to understand some of the best design practices.<\/p>\n In the next section, I\u2019ll cover key design fundamentals you’ll want to focus on when creating customer testimonials.<\/p>\n <\/a> <\/p>\n While customer testimonials can appear in many formats, there are still some standard guidelines to follow, regardless of your chosen approach.<\/p>\n Including the following elements in your customer reviews will make your customer testimonial feel more genuine for your target audience.<\/p>\n Testimonial pages should feel unique yet familiar. Often, the best way to learn is to be inspired by successful examples. Testimonial pages are no different.<\/p>\n That\u2019s why I\u2019ve compiled a guide filled with the 25 best testimonial pages from companies we\u2019ve seen online. Download the guide to get inspiration for your testimonial page.<\/p>\n [ADD FWCTA HERE INSTEAD OF OLD CTA]<\/strong><\/p>\n The best testimonials paint a picture with words so readers can understand your purchasing value. Be sure to feature testimonials with descriptive language that’s enthusiastic and detailed to help convince your prospects to make a purchase.<\/p>\n Take your testimonial page one step further by incorporating more visual elements like images, videos, and social media feeds.<\/p>\n These are relatively easy ways to make testimonial content more engaging and prove to readers that the testimonial comes from a real person.<\/p>\n Highlight testimonials that align with specific features of your product or service. Then, connect the dots for readers by linking to different product or tool pages. This allows readers to learn more about what they’ve just read.<\/p>\n All the better if there are relevant images or demo videos you can share alongside these specifically aligned testimonials.<\/p>\n A testimonial page should be well-designed and visually appealing to maximize its intended impact. You can use a free website builder<\/a> with themes and templates to quickly make a testimonial page that stands out.<\/p>\n Source<\/a><\/em><\/p>\n What do these look like in action? Check out the testimonial examples below to find inspiration for your testimonial page.<\/p>\n <\/a> <\/p>\n <\/strong><\/p>\n Source<\/a><\/em><\/p>\n Testimonial Type: <\/strong>Authority<\/p>\n Outdoor enthusiasts need to know that a product is durable and safe (sometimes in extreme conditions!) before they will purchase it. Stio\u2019s approach adopts brand ambassadors who wear its products and advocate on the company’s behalf.<\/p>\n In its testimonial pages, Stio’s brand ambassadors answer interview questions about their interests and excursions for inspiration. The ambassadors mention Stio products and include a product carousel for their favorite gear at the bottom of each testimonial page.<\/p>\n A quote I love<\/strong>: \u201cThat the Outside is for Everyone! My passion is to support my community in getting outside.\u201d<\/p>\n The testimonial introduces the reader to someone they can empathize with. This testimonial has a link to a blog post that further promotes the business.<\/p>\n Source<\/a><\/em><\/p>\n Testimonial Type: <\/strong>Social Media, Authority<\/p>\n Testimonials can be simple. In fact, this testimonial by Instagram influencer Cody Tries Stuff<\/a> is excellent because it’s easily shared via social media or the company’s website<\/a>. That way, the brand can engage with leads on their most comfortable channels.<\/p>\n It’s also incredibly effective and has a foodie audience. Plus, it shows you how to use the meal kit with a discount code. Consider this comment from one of Cody Tries Stuff\u2019s followers: \u201cThis is without a doubt the greatest blue apron ad that\u2019s ever been created. The only time I\u2019ve considered giving it a try.\u201d<\/p>\n Pro tip:<\/strong> For social media reviews, consider inviting an expert to showcase your products, and don’t hesitate to include more informal elements like cute animals. (Ultimately, of course, it depends on your industry.)<\/p>\n Source<\/a><\/em><\/p>\n Testimonial Type: <\/strong>Press Review<\/p>\n Sometimes, testimonials don’t have to come from customers. In this example, a Los Angeles-based restaurant was given an excellent review by a critic from the LA Times.<\/p>\n While these testimonials don\u2018t come every day, it\u2019s important to seize these opportunities and put this content on blast for potential leads to see. It’s also incredibly effective for a party unrelated to your business to review your product publicly.<\/p>\n For example, if you own a restaurant, you can potentially send pitches to editors, and if you sell a tech product, consider pitching your solution to tech publications. These reviews generate buzz and offer a uniquely unbiased yet editorialized view of your offering.<\/p>\n A quote I love<\/strong>: \u201cAmong choices of meat, I savor the nubbly beef and chorizo but take particular pleasure in the rich, hashed chicken leg that absorbs the mesquite smoke most profoundly.\u201d<\/p>\n Getting this specific testimonial from a reputable third party inspires readers to desire your offering.<\/p>\n Source<\/a><\/em><\/p>\n Testimonial Type:<\/strong> Social Media<\/p>\n Fabletics leverages social media to collect testimonials from its customers. For example, it encourages customers to post themselves on their Instagram pages wearing Fabletics products and tagging \u201c#MyFabletics.\u201d<\/p>\n This provides a surge of engagement for the brand’s social account and creates free advertisement through customer advocacy.<\/p>\n This is one of the most cost-effective methods for collecting unbiased customer testimonials. You can create a hashtag and easily start promoting it on Instagram or TikTok without paying a single dime.<\/p>\n What I love<\/strong>: Even if users don\u2018t write a lengthy caption singing praises to your product, a picture will more than say enough. The quality of the product and the user\u2019s emotion in the photo will show that your product works.<\/p>\n Source<\/a><\/em><\/p>\n Testimonial Type:<\/strong> Peer Review<\/p>\n As you can see in the image above, Harry’s<\/a> has done a great job of building up its credibility on consumer review sites like Trustpilot.<\/p>\n Trustpilot is a highly regarded review site. High ratings give personal care company Harry\u2018s a major vote of confidence. You\u2019ll rarely find a negative review, though it’s worth noting that a few negative reviews can lend credibility by making the reviews seem authentic. A TrustPilot account also enables you to analyze the reviews, pinpoint trends, and identify areas of improvement.<\/p>\n A quote I love<\/strong>: \u201cHow to solve my issue with my razor’s lubrication strip disintegrating was explained promptly and politely. And a free pack of cartridges was sent to compensate. Excellent service.\u201d<\/p>\n Source<\/a><\/em><\/p>\n Testimonial Type:<\/strong> Quote<\/p>\n While Ahrefs doesn’t have a lot of quote testimonials on its homepage, the quotes used are catchy, specific, direct, and inspiring. In addition, the customer quotes come personalized with photos.<\/p>\n I love the simple carousel format and how you can click through different industries for quotes. The testimonial featured above is from Maile Waite, head of content for Ahrefs client CloudApp.<\/p>\n A quote I love<\/strong>: \u201cUsing Ahrefs’ data to plan our content strategy helped us increase visits to our blog by over 200% compared to the previous year.\u201d<\/p>\n https:\/\/www.youtube.com\/watch?v=dgMyk8jJIpA<\/a><\/p>\n Testimonial Type:<\/strong> Video<\/p>\n FASTSIGNS\u2019 testimonial video focuses on several customers who love to use their product. It’s simple storytelling at its best and emphasizes the impact and end result of the products. This three-minute video has more than two million views.<\/p>\n Source<\/a><\/em><\/p>\n Testimonial Type: <\/strong>Case Study<\/p>\n The big smiling picture of Angie stands out and invites readers to consider how BambooHR helped her organization. This is a real person that I\u2019d love to trust.<\/p>\n The case study above focuses on the challenge, the solution, and the result. In addition, quotes from Angie are included in the content to personalize the testimonial and make it more relatable to readers.<\/p>\n A quote I love<\/strong>: \u201cI can have training with the supervisors on how to utilize goals or assessments [in BambooHR], or how to do one-on-ones. And across the board, it’s the same, no matter the location. That brings that consistency you must have with multiple branches in multiple locations.\u201d<\/p>\n Source<\/a><\/em><\/p>\n Testimonial Type: <\/strong>Case Study, Testimonial Quote<\/p>\n OptinMonster leverages social proof at scale by showcasing a large testimonial page with a pull quote and photo for each. When you click on one, it opens a complete case study with quantitative results illustrated at the top, followed by a narrative about the customer journey.<\/p>\n A quote I love<\/strong>: \u201cWe are all in on OptinMonster. It works seamlessly for us. It has allowed us to dramatically increase our email subscribers.\u201d<\/p>\n\n
\n
Why are testimonials so effective?<\/strong><\/h2>\n
Social Proof<\/strong><\/h3>\n
Storytelling<\/strong><\/h3>\n
Demonstrating Impact<\/strong><\/h3>\n
Building Trust<\/strong><\/h3>\n
How to Ask for a Testimonial<\/strong><\/h2>\n
1. Make a direct ask.<\/strong><\/h3>\n
2. Conduct customer interviews to uncover insights.<\/strong><\/h3>\n
3. Document and analyze customer interactions.<\/strong><\/h3>\n
4. Systemize testimonial collection.<\/strong><\/h3>\n
\n
![\"collect](\"http:\/\/www.web-stil.info\/wp-content\/uploads\/2025\/01\/testimonials-1-20241219-2832659.webp\" "\\"\\"")
<\/p>\nTips for Collecting High-Quality Testimonials<\/h3>\n
1. Know your target audience.<\/h4>\n
2. Ask at the right moment.<\/h4>\n
3. Provide a framework and\/or examples.<\/h4>\n
4. Use software to support the process.<\/h4>\n
5. Share your final draft with the customer before publishing.<\/h4>\n
1. Highlight Customer Pain Points<\/strong><\/h3>\n
2. Keep the Customer\u2019s Success Front and Center<\/strong><\/h3>\n
3. Balance Emotion With Data<\/strong><\/h3>\n
4. Be Specific<\/strong><\/h3>\n
5. Keep It Short<\/strong><\/h3>\n
6. Attribute the Testimonial<\/strong><\/h3>\n
10 Different Types of Testimonials<\/strong><\/h2>\n
![\"types](\"http:\/\/www.web-stil.info\/wp-content\/uploads\/2025\/01\/testimonials-2-20241219-5016348.webp\" "\\"\\"")
<\/p>\n1. Quote Testimonials<\/strong><\/h3>\n
2. Video Testimonials<\/strong><\/h3>\n
3. Audio Testimonials<\/strong><\/h3>\n
4. Case Study Testimonials<\/strong><\/h3>\n
5. Social Media Testimonials<\/strong><\/h3>\n
6. Customer Interviews Testimonials<\/strong><\/h3>\n
7. Authority Testimonials<\/strong><\/h3>\n
8. Peer Review Testimonials<\/strong><\/h3>\n
9. Blog Post Testimonials<\/strong><\/h3>\n
10. Press Review Testimonials<\/strong><\/h3>\n
Testimonial Design Best Practices<\/strong><\/h2>\n
![\"testimonial](\"http:\/\/www.web-stil.info\/wp-content\/uploads\/2025\/01\/testimonials-3-20241219-9933703.webp\" "\\"\\"")
<\/p>\n1. Get inspired.<\/strong><\/h3>\n
2. Make it visually engaging.<\/strong><\/h3>\n
3. Keep it aligned.<\/strong><\/h3>\n
4. Use a website page builder.<\/strong><\/h3>\n
![\"hubspot's](\"http:\/\/www.web-stil.info\/wp-content\/uploads\/2025\/01\/testimonials-4-20241219-946209.webp\" "\\"\\"")
<\/p>\n1. Stio’s Brand Ambassadors<\/a><\/h3>\n
![\"stio\u2019s](\"http:\/\/www.web-stil.info\/wp-content\/uploads\/2025\/01\/testimonials-5-20241219-1112550.webp\" "\\"\\"")
<\/p>\n2. Blue Apron’s Instagram How-To<\/a><\/h3>\n
![\"testimonial](\"http:\/\/www.web-stil.info\/wp-content\/uploads\/2025\/01\/testimonials-6-20241219-5432796.webp\" "\\"\\"")
<\/p>\n3. Villa\u2019s Tacos LA Times Review<\/a><\/h3>\n
![\"villa\u2019s](\"http:\/\/www.web-stil.info\/wp-content\/uploads\/2025\/01\/testimonials-7-20241219-664959.webp\" "\\"\\"")
<\/p>\n4. Fabletics’ #MyFabletics Hashtag<\/a><\/h3>\n
![\"testimonial](\"http:\/\/www.web-stil.info\/wp-content\/uploads\/2025\/01\/testimonials-8-20241219-300974.webp\" "\\"\\"")
<\/p>\n5. Harry’s Trustpilot<\/a><\/h3>\n
![\"harry's](\"http:\/\/www.web-stil.info\/wp-content\/uploads\/2025\/01\/testimonials-9-20241219-522950.webp\" "\\"\\"")
<\/p>\n6. Ahrefs Customer Quotes<\/a><\/h3>\n
![\"testimonial](\"http:\/\/www.web-stil.info\/wp-content\/uploads\/2025\/01\/testimonials-10-20241219-2792067.webp\" "\\"\\"")
<\/p>\n7. FASTSIGNS Customer Testimonial Video<\/a><\/h3>\n
![\"fastsigns](\"http:\/\/www.web-stil.info\/wp-content\/uploads\/2025\/01\/testimonials-11-20241219-1094312.webp\" "\\"\\"")
<\/p>\n8. BambooHR’s Case Study Testimonial<\/a><\/h3>\n
![\"bamboohr's](\"http:\/\/www.web-stil.info\/wp-content\/uploads\/2025\/01\/testimonials-12-20241219-712849.webp\" "\\"\\"")
<\/p>\n9. OptinMonster’s Case Study Testimonials<\/a><\/h3>\n
![\"optinmonster's](\"http:\/\/www.web-stil.info\/wp-content\/uploads\/2025\/01\/testimonials-13-20241219-5746219.webp\" "\\"\\"")
<\/p>\n10. Zendesk’s Customer Stories<\/a><\/h3>\n
![\"testimonials](\"http:\/\/www.web-stil.info\/wp-content\/uploads\/2025\/01\/testimonials-14-20241219-8915453.webp\" "\\"\\"")
<\/p>\n