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<\/a><\/p>\nAccording to Wyzowl, 89% of businesses<\/a> use video as a marketing tool, and 73% of marketers<\/a> believe that videos between 30 seconds to 2 minutes \u2014 the sweet spot for Tiktoks, Shorts, and Reels \u2014 are the most effective in reaching audiences.<\/p>\n Whether you\u2019re a seasoned pro at stopping folks mid-scroll, or you\u2019re just getting started (seriously, just start posting!), I\u2019ve gathered 16 social media video examples across four of the most popular platforms that are sure to give you some ideas. Many of these don\u2019t need a fancy camera or a huge production budget.<\/p>\n And when you\u2018re ready to create your own, check out HubSpot\u2019s free AI-powered video maker, Clip Creator<\/a>, which can convert text into scroll-stopping videos.<\/p>\n Let\u2019s dive in.<\/p>\n Table of Contents<\/strong><\/p>\n <\/a> <\/p>\n Instagram is a great place for artists to show their work. Riley O\u2019Neil is the potter behind Sunrise Ceramics. In his reels, he talks through his process of making the pieces that end up in his shop.<\/p>\n There\u2019s something therapeutic about watching artists create their work. It\u2019s inspiring and motivating to see how much love and care people pour into their creations.<\/p>\n What I like: <\/strong>You can see how he masterfully shapes the mounds of clay into beautiful pieces of pottery, and it\u2019s so satisfying watching the clay get taller and taller, and then seeing the colorful clay show through.<\/p>\n Patagonia is known for valuing environmental sustainability. In this reel, they explain why they will no longer use materials with PFAS, a class of molecules that\u2019s used in making materials water repellant.<\/p>\n As a consumer, I appreciate it when companies share what they value and how those values guide their business. To do this, you could show where you source your raw materials, show a factory tour, or introduce your partners.<\/p>\n What I like: <\/strong>They managed to explain a complicated topic (PFAS) and their reasons why they\u2019re no longer using it quickly.<\/p>\n Mixed is a Brooklyn-based clothing company founded by Japanese-Iranian-American designer Nasrin. This video is a behind-the-scenes look at the shoot for their Spring 2025 collection. The vibe is light, fun, and casual, which says a lot about the brand.<\/p>\n Not only does this reel give a preview of the upcoming collection, but seeing the models have fun in the clothes also sends the message that the clothes are comfortable and easy to wear.<\/p>\n What I like: <\/strong>I absolutely love behind-the-scenes footage, especially when people are enjoying what they do.<\/p>\n Brevite is a company that makes colorful camera bags. In this reel, one of the founders talks about a problem that he kept running into while doing product research \u2014 that all camera straps were black. He then asks their followers to suggest the colors that they want to see.<\/p>\n At the time of writing, this reel got over 80K views and over 300 comments from people not only suggesting colors, but also sharing why they love a simple black strap.<\/p>\n My takeaway from this social media video example is that if you\u2019re stuck in a rut, don\u2019t be afraid to reach out to your customers on social media and ask them what they would like to see.<\/p>\n What I like: <\/strong>I like how they paced this video. They hooked me with \u201cthe problem,\u201d and then roped me in to suggest a solution. As a customer, I\u2019m always happy to chime in.<\/p>\n <\/a> <\/p>\n Golloria George is a well-respected beauty influencer who tackles inclusivity (or the lack thereof) in the makeup industry by testing products to see if they’re suitable for women with dark skin tones like her.<\/p>\n In this video, she\u2019s promoting a blush product that she co-created with Rhode, a makeup brand founded by Hailey Beiber.<\/p>\n Some history: In September 2024, Golloria reviewed Rhode\u2019s newly launched blush line, Pocket Blush. She found that the blushes she tested left an ashy cast on her skin.<\/p>\n In a surprising twist, Beiber took this as an opportunity to improve Pocket Blush shades<\/a> and invited Golloria to help them develop shades that work better for black people and make the product more inclusive.<\/p>\n Brands, take note. Don\u2019t be afraid to engage with bad reviews.<\/p>\n What I like:<\/strong> Instead of ignoring Golloria\u2019s review, they embraced the criticism, took accountability and created a partnership. As a result, they created a more inclusive product line and expanded their customer base. I call that a win.<\/p>\n Love it or hate it, the saga of Duo\u2019s death and apparent resurrection gripped the internet. I remember being in shock when I heard that Duolingo was killing off its mascot, Duo. At the time of writing, his \u201cdeath\u201d via cybertruck had over 2 million likes and tens of thousands of comments.<\/p>\n You don\u2019t have to kill your mascot, though, to get engagement. But as DuoLingo did, you can create a story and tell it in a handful of posts.<\/p>\n What I like:<\/strong> Even though they literally killed off their mascot, the comment section was largely positive. Many people shared sympathies and bragged about their streaks. Even brands chimed in. Some of my favorites: Hyatt said, \u201cDuo was just on vacation. We have the receipts,\u201d while Tide Rescue said, “Guess you don’t need help cleaning up!\u201d<\/p>\n Viz Media is a company that publishes manga and licenses and distributes Japanese films and anime. They have a weekly series that provides a brief roundup of the latest chapters of the manga they just released. It\u2018s been a hit among fans who may read multiple Viz Media titles and have a hard time remembering what\u2019s out and what’s next.<\/p>\n What I like: <\/strong>For me, this is a great example of a brand knowing its audience and providing a service that their fans will enjoy.<\/p>\n Some of Scrub Daddy’s most popular TikTok videos feature a narrator explaining new products in a straightforward, candid way with a sprinkle of wry humor. This video debuting its spring lineup of sponges is a great example.<\/p>\n If you made it this far, you may be starting to see that a lot of these businesses have a distinct voice on social media. I\u2019ve been there. But don\u2019t worry if you don\u2019t find it right away. If you\u2019re just starting out, don\u2019t be afraid to experiment and try out different styles to see what works for you and your brand.<\/p>\n What I like:<\/strong> The video has no frills, just the sponges and a narrator. I also enjoy that they acknowledge goofs with the narrator saying that the video is not centered.<\/p>\n <\/a> <\/p>\n I love this one because it\u2019s show AND tell: Not only does DJI show you what you can achieve using their cameras and drones, but they also show you how you can do it, too.<\/p>\n YouTube is my go-to platform whenever I need a quick tutorial. These behind-the-scenes looks can be a way for your customers to learn new techniques that they might want to incorporate into their workflow or routine.<\/p>\n What I like: <\/strong>This video shows both the process and the end result in one sleek video. Personally, it grinds my gears if I have to go find another reel just to see the finished product.<\/p>\n Beardbrand is a men’s grooming company that sells beard and hair care. A lot of their shorts show their talented barbers giving men a makeover using Beardbrand products. The men\u2019s genuine reactions after the barbers work their scissors are so heartwarming.<\/p>\n What I like: <\/strong>When trying to promote products on Shorts, consider bringing in experts to walk viewers through the best way to use your products and have them share some tips and hacks. I think this video is a perfect example of how effective this strategy can be.<\/p>\n OG Slimes is a company that sells colorful slimes in a variety of textures and scents. Their videos are the perfect example of \u201cshow and don’t tell.\u201d This video rates the \u201cscoopability\u201d of their latest releases. Watching the scoop run through the slimes and hearing the slimes pucker is just so satisfying.<\/a><\/p>\n What I like: <\/strong>I love that the products speak for themselves. The videos engage the senses and make you feel like you\u2019re playing with the product. If your product lends itself to ASMR sensibilities, lean into that. OG Slimes\u2019 videos get tens of thousands of views, with some<\/a> getting millions of views.<\/p>\n This is touching. Woobles is a company that sells crochet kits. Emelia, their social media \u201cwoobler,\u201d started crocheting<\/a> Milly the Million Follower snake in April 2024, adding bands as they gained more followers. The series started on TikTok before switching over to YouTube. They finally reached their millionth YouTube subscriber in 2025, and with Emelia adding a gold tongue<\/a> to match their Gold Play Button.<\/p>\n These videos got a lot of engagement from subscribers. Fans cheered her on in the comments and answered questions when Emelia asked them. Subscribers even moved with them when they switched platforms. People were invested in the snake\u2019s progress, and in turn, helped Woobles reach their goal of getting a million subscribers. The lesson here is to engage with your community. Don\u2019t just post and ghost.<\/p>\n What I like: <\/strong>I\u2019m not the biggest fan of snakes, but I have to admit Milly was really cute. I cheered when she finally got her tongue after over a year of being made.<\/p>\n <\/a> <\/p>\n If you\u2019re a small business, Facebook is a great place to engage locals in the community. In this reel, Good Grounds Coffee Company, an all organic coffee shop in Almont, Michigan, shows people what they\u2019re supporting when they go to their coffee shop. Their other reels show ingredients like their live sourdough starter and of course, their coffee beans.<\/p>\n I think this video is a great example of how to leverage your strengths as a small business. So, consider letting your customers get to know you a little bit. Tell your story and share what you and your business are all about. It\u2019s a great way to build goodwill and community.<\/p>\n Watch the full video here.<\/a><\/p>\n What I like: <\/strong>I like that they have crafted a cozy aesthetic for their reels. It\u2019s the perfect vibe for a family-owned coffee shop.<\/p>\n This video manages to capture so much in only a few seconds. You can see the shock, awe, and joy on their faces watching \u201cTHAT MOMENT\u201d from Cobra Kai.<\/p>\n The element of surprise, when used sparingly and at the right moment, can work in drumming up excitement for your business. I personally love being let in on a little secret. Suggesting a plot twist, showing off a secret feature, or using the product in some quirky way can make your content stand out.<\/p>\n Watch the full video here.<\/a><\/p>\n What I like: <\/strong>It definitely sparked my curiosity. It made me want to find out what \u201cTHAT MOMENT\u201d was.<\/p>\n On its surface, this video presents helpful tips for parents looking for activities for their young kids. It\u2019s not until you look at the caption that you discover that it\u2019s promoting Inspired Minds, an app that gives parents ideas for age-appropriate activities and helps track feedings, sleep, and milestones. By the time people hit \u201cmore,\u201d they\u2019re hooked, curious, and ready to engage with the app.<\/p>\n Watch the full video here.<\/a><\/p>\n What I like: <\/strong>I love that they packed so many activities in one short shoot while showing a sample of what parents could see if they download the app.<\/p>\n A list about inspiring social videos isn\u2019t complete without Red Bull\u2019s death-defying content. Its famous slogan, \u201cRed Bull gives you wings!\u201d is taken to new heights in this video (pun intended).<\/p>\n What I love about Red Bull\u2019s content is that we all get a glimpse into what it\u2019s like performing unbelievable physical feats without ever leaving the couch.<\/p>\n While not everyone has the capacity nor the budget to film stunts like these, people like to see challenges and triumph. Perhaps, there are ways to set up fun challenges around your product on a smaller scale.<\/p>\n\n
4 Instagram Reels Examples<\/strong><\/h2>\n
1. <\/strong>Sunrise Ceramics<\/a><\/strong><\/h3>\n
2. <\/strong>Patagonia<\/a><\/strong><\/h3>\n
3. <\/strong>Mixed<\/a><\/strong><\/h3>\n
4. <\/strong>Brevite<\/a><\/strong><\/h3>\n
4 TikTok Video Examples<\/strong><\/h2>\n
1. <\/strong>Golloria<\/a><\/strong><\/h3>\n
2. <\/strong>Duolingo<\/a><\/strong><\/h3>\n
3. <\/strong>Viz Media<\/a><\/strong><\/h3>\n
4. <\/strong>Scrub Daddy<\/a><\/strong><\/h3>\n
4 YouTube Shorts Video Examples<\/strong><\/h2>\n
1. DJI<\/a><\/strong><\/h3>\n
2. Beardbrand<\/a><\/strong><\/h3>\n
3. <\/strong>OG Slimes<\/a><\/strong><\/h3>\n
4. <\/strong>Woobles<\/a><\/strong><\/h3>\n
4 Facebook Reels Video Examples<\/strong><\/h2>\n
1. <\/strong>Good Grounds Coffee Company<\/a><\/strong><\/h3>\n
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<\/a><\/p>\n2. <\/strong>Netflix<\/a><\/strong><\/h3>\n
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<\/a><\/p>\n3. <\/strong>I Teach Tiny Humans<\/a><\/strong><\/h3>\n
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<\/a><\/p>\n4. <\/strong>Red Bull<\/a><\/strong><\/h3>\n
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